Garnier free essay sample

For more than 100 years, Garnier has been creating innovative and accessible cosmetics to cover multiple beauty needs. Today, Garnier is the 2nd largest brand in L’Oreal group and is sold in more than 64 countries. Its driving force lies in its dynamic spirit and strong optimism. Established in 1904 in the city of Blois (central France) by Alfred Amour Garnier, the brand still bears the name of its founder. Garnier offers a wide variety of beauty products through its well-known and worldwide daughter-brands. Pioneer in home hair-color since 1960 -with Belle Color which is still very popular in France- Garnier never stopped innovating and expanding around the world with Nutrisse and Color Naturals, two leading brands in major emerging markets. Garnier built a strong relationship with its consumers in hair care field especially in the 1980s with Ultra DOUX -symbol of softness and nature for all generations- and then with Fructis in the 1990s. We will write a custom essay sample on Garnier or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page As a true skin care expert, Garnier also offers a large selection of products, from face care to sun care. Among Garnier’s skin care products some of them have a become essential such as Ambre Solaire – historical brand focused on pleasure and sun protection, Garnier body†¦ or the iconic Garnier BB Cream. In its constant quest of sensoriality and pleasure, Garnier draws its inspiration from the best scientific expertise, for instance through extracting high potential ingredients from nature. More than ever Garnier takes care of you with its innovations that make your daily life easier! Garnier View all Garnier products. Garnier uses scientifically proven, natural ingredients to promote optimum hair health and let inner beauty shine through. The Garnier Fructis hair care line and Garnier Fructis Style products, allow women of all hair types to get the gorgeous locks they want. Garnier products have garnered prestigious beauty awards from top magazines like Allure, Health Magazine, More Magazine, CosmoGirl! , and Cosmopolitan. The brand is also a sponsor of Project Runway and models of this popular reality show strut the catwalk with styles powered by Garnier products. The Garnier Story Garnier’s history of innovation began with its first product. In 1904, Alfred Garnier began marketing a hair tonic when most people of the time still used soap to wash their hair. In 1936, his company, Laboratories Garnier, introduced some of the first products aimed at protecting skin from sun damage. The company went on to produce the first permanent hair color in 1960. In 1965, L’Oreal purchased Laboratories Garnier and the product line has continued its mission of producing beauty products with natural ingredients under the product lines Fructis, Nutrisse, and Nutritionist. The Science Garnier’s products are developed and extensively tested by a team of over 3,000 researchers and scientists in 13 research and evaluation centers around the world. The company’s research frequently gains notoriety in scientific journals. All Garnier products go through four stages of testing under L’Oreal before undergoing additional safety and effectiveness testing by Garnier. Garnier conducts both clinical and consumer satisfaction studies before releasing a product and conducts customer satisfaction surveys afterward. The company values the opinion of its customers and continually improves and updates products based on consumer feedback.